Aloha Poke Co... Retract your cease
and desist letters and issue a true apology to the Native Hawaiian people for Trademarking "Aloha" and "Poke".
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After similar controversies in 2003, a coalition of Native Hawaiians adopted the Paoakalani Declaration — a powerful statement affirming the Native Hawaiian people’s collective right, as the creators of our traditional knowledge, to protect our cultural expressions from misuse by individuals who behave disrespectfully and inconsistently with our worldview, customs and traditions. Critically, the document declares the willingness on the part of Native Hawaiians to share our culture with humanity, provided that “we determine when, why, and how it is used.” Read the Paoakalani Declaration